Introducing rCUP. The best reusable cup for coffee lovers. The world’s first reusable coffee cup made from used paper cups. Every purchase of an rCUP is funding a sustainable solution to global waste. The outer thermal insulation layer of rCUP is made from used paper coffee cups. Every one of us throws away 350 paper coffee cups each year on average. By switching to rCUP you save these from landfill and contribute directly to the recycling of the used coffee cups that slip through the net. Plus it’s been designed for least 10 years use and is 100% recyclable in the UK’s curbside recycling system.